How Luann de Lesseps Sobriety Journey Inspired Her New Non-Alcoholic Rosé
Luann de Lesseps from The Real Housewives of New York has a new product and thank god this is not another celebrity brand of alcohol. In fact, it’s the opposite!
Committed to her sobriety journey, Luann found it challenging to find good mocktails. She eventually took matters into her own hands, creating her non-alcoholic Fosé Rosé brand.
"This was born out of my own necessity, needing something to drink with my daughter [Victoria de Lesseps] because we don't drink, we looked for something over the summer during COVID. A lot of people were drinking a lot, which was fine, cheers to you, but I couldn't find anything that I really wanted to drink that didn't have a lot of calories. At that time we weren't even going out, but you're at the mercy basically of the mocktail person at the bar. And usually, it's full of sugar. You don't know what you're getting."
She wanted to make something that was like rosé, that tasted like rosé, that is an elevated sparkling rosé but without alcohol. And just like that, Fosé Rosé was born.
"It's low calorie, it's delicious, it has euphorics that make you feel good. It's amazing," she says. "I'm thrilled to bring this to the market because I feel like there's a void for something like this in the market."
According to de Lesseps, nobody can taste the difference between her alcohol-free beverage and a standard rosé. "That's what I love about it. This really is the closest you can get to a rosé, without actually drinking rosé.
A portion of the proceeds will go to The Fortune Society, a non-profit organization supporting formerly incarcerated individuals. The Bravo vet's latest endeavor comes amid her continued sobriety journey.
The road to sobriety hasn't been an easy one for de Lesseps. She went into rehab after the arrest, but it didn't seem to take. She was soon drinking again, which ultimately led to a breakup with her then-boyfriend. She returned to rehab, but the second stint didn't take, either. In 2019, once de Lesseps completed all of her probation requirements, she was back to drinking once more. As she once admitted on "Megyn Kelly Today" (via Page Six), "I feel like I'm almost allergic to alcohol, because I can't be like most normal people and have a glass or two of wine. I'm like, 'I'll drink the whole bottle,' and then I'm looking: 'Where can I get another bottle?'"
When COVID-19 turned everyone's lives upside-down, de Lesseps, like so many others, took the time to re-evaluate her priorities, and she finally realized that she'd better stop putting booze first.
Now, de Lesseps is "in a great place" with her sobriety as she continues to lean on loved ones for support.
"My daughter is one of my biggest supporters. I have a lot of friends and my family. It's been an incredible journey," she says. "I've grown so much, and I feel like I'm finally in a great place. It's day by day. That's all we can do, right?"
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